If I had a pound for every time I had held a conversation with someone regarding the fact that they had no time to run their social media then I potentially could be a millionaire by now. It is not that they didn’t want to do it or that they didn’t understand the importance of social media, they are just very busy.

Using hashtags is now very much commonplace in the world of social media to help you extend your social posts reach and improve your interaction. Using popular hashtags on both Twitter and Instagram can be a simple and helpful addition to your company’s social media strategy.

Most people have heard of #ThrowbackThursday but there are so many more hashtags that your business can utilise. We have highlighted some of the workday hashtags that you may want to think about using to help you improve your social media results.

Running social media is a time consuming task. Whether posting, growing your audience or dealing with in coming questions or comments, it all takes time.

Many small businesses know they need to be on social media and understand there is value in it but just don’t get the time to make it happen. Even if they do squeeze some free time to get socially active they don’t necessarily have the skills or knowledge to do what needs to be done.

If this is a good description of you and your business, it might be time for you to consider outsourcing your social media management. A social media manager can take care of all your social media requirements and make sure you are getting the results that you require. So, what are the advantages of a social media manager?

Do you use Twitter? Are you maximising its potential?

We manage social media accounts including Twitter for many clients so as you can imagine we have picked up a number of tips along the way that we thought would be good to share with you. So if you are fellow tweeter here are 10 quick fire tips to help you along your way.

Cash is king and every business exists to make a profit. Every business needs to be prudent with their cash flow and if there is money to be saved then this is usually a good thing.

However, there are certain aspects of your business you need to be extra careful with when it comes to cost cutting. If you want to save some cash with changing energy supplier or a new mobile phone provider then go for it but when it comes to your website, great care needs to be taken.

When a New Year comes around there are always a number of priorities and jobs that require our attention. Of course, a priority for us all over the next 12 months is to gain more clients. Who doesn’t want that?

As you look ahead over the next 12 months in terms of reaching more people to gain more clients here are 5 priorities you need to consider when it comes to your digital marketing plans.

Social media has never been bigger! We may not always understand it, have time to use it or even know all the benefits but there is one thing we all have in common – we know we need to be utilising it for our business.

Monday, 21 November 2016

10 Tips to Maximise Your Business Blog

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No one piece of marketing is likely to breed the greatest results possible if it is undertaken as an isolated task with no strategy behind it. Social media alone can get results but it will achieve so much more when linked in with other aspects of marketing and done in a strategic way based on your business goals and objectives.

Happy birthday to us, happy birthday to us, happy birthday to Choose Purple, happy birthday to us…

This month celebrates two years of Choose Purple and what a two years it has been. Double the staff, plenty more clients, new offices and hopefully we are adding even more benefit to the companies that we have the pleasure of working with. We have stayed loyal to the principles on which we started and the journey now enters year three.

We won’t say it has been 24 months of pure plain sailing but we are happy with our progression. Has it been more than we expected? Probably, yes.

You know the saying “do as I say not as I do?”, well we often feel like we are living this out at Choose Purple. The reality is we tell everyone else what to do with their online marketing but never seem to have the time to take ours to where we want it to go.

Whether it’s building new websites, providing social media management or creating videos, we work hard to help businesses across the UK get results online. However, of late we have become even more aware of the need to improve our own online marketing.

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