We all make mistakes, right? I know we do. Our business is just over 3 years old and our most powerful lessons have most certainly come from the mistakes we have made. Hopefully we are making less than we used to but we still make them and we know we are not alone.

In our daily conversations with business owners there are a number of digital marketing mistakes that we constantly keep coming across. Here are our top 6.

A journey without a map (or Sat Nav) is a pretty aimless one. We all want to get from A to B in the quickest and most effective way possible. If you don’t have a plan that will help that journey be as easy as possible then it will take you much longer to get there, if you get there at all. Your marketing is no different.

There is an old proverb that says “A vision without a plan is just a dream” and it’s so true. We all want to promote our business, reach more people and attract more clients but what plan do you have to make that happen?

Here are 4 reasons you need to invest in a digital marketing strategy.

Your website maybe pretty but is it achieving the results it should?

Websites can and should be your main marketing tool. However, we see too many website designs that look good to the eye but are not generating enough leads for the business. They are branded well, on trend and nice to look at but the conversion rates are poor.

Your website needs to look good (we are designers, of course they should) but just as important as how appealing it is, is the fact that it must be generating sales. Would you rather have a good looking website or a website that generates sales? Don’t worry you don’t have to choose; you can have both!

If your website is not converting your visitors into clients or at least adding them into your sales funnel, then here are 3 steps you can take.

Tuesday, 25 April 2017

5 Marketing Musts for EVERY Business

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With so many marketing options available for your business, it is important that we all ask which marketing methods are necessities for our business. Which will work? Which will get your business brand in front of your target audience? It’s important that you ask the right questions because unless you have a never ending pot of cash in place, you can’t do everything!

It is easy to throw money at all available marketing options and achieve nothing so understanding what will work for you is vital to your future business growth.

With this in mind, here are 5 marketing musts that every business must consider.

Are you not getting the results you expected from your website? Having a website that is working for you has never been more important than it is now; it’s your window to the world so getting it right is vital for your organisation.

If your website is not breaking any records then ask yourself is it maximising in these 3 areas.

We are all trying to get the name of our business out to potential clients. The more our name is out there the more clients we pick up. Simple!

There are so many marketing options available to us both online and offline it can be easy to spend money here there and everywhere in hope that some of it will work for us. One of the most popular marketing methods in 2017 is video.

With YouTube now ranking as the second largest search engine more and more businesses are turning to the power of video.

Wednesday, 29 March 2017

Is Your Brand…

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We deal with brands of all different shapes and sizes. Some are vibrant, professional and give us a great first impression of who they are and others, well let’s just say they don’t. I am sure you could say the same.

A brand says a lot about an organisation. People judge. People form an opinion on what they see. People decide shall they progress with you.

Here are 5 questions to ask about your brand…

If I had a pound for every time I had held a conversation with someone regarding the fact that they had no time to run their social media then I potentially could be a millionaire by now. It is not that they didn’t want to do it or that they didn’t understand the importance of social media, they are just very busy.

Using hashtags is now very much commonplace in the world of social media to help you extend your social posts reach and improve your interaction. Using popular hashtags on both Twitter and Instagram can be a simple and helpful addition to your company’s social media strategy.

Most people have heard of #ThrowbackThursday but there are so many more hashtags that your business can utilise. We have highlighted some of the workday hashtags that you may want to think about using to help you improve your social media results.

Running social media is a time consuming task. Whether posting, growing your audience or dealing with in coming questions or comments, it all takes time.

Many small businesses know they need to be on social media and understand there is value in it but just don’t get the time to make it happen. Even if they do squeeze some free time to get socially active they don’t necessarily have the skills or knowledge to do what needs to be done.

If this is a good description of you and your business, it might be time for you to consider outsourcing your social media management. A social media manager can take care of all your social media requirements and make sure you are getting the results that you require. So, what are the advantages of a social media manager?

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